Privacy Policy

10.1By registering on our website, we ensure that website users can manage their accounts and email preferences when they sign in to the website so that they may receive as many, or as few, emails as they like. Our Anti-Spam Policy provides for permission-based email only (meaning we require your say so before sending you any marketing emails), and users may opt out or change email preferences by following a link in the footer of all marketing emails, or by visiting their account at www.africansafarigroup.com to change these settings. Some communications (for example, important account notifications and billing information) are considered transactional and are necessary for all of our customers.

10.2To unsubscribe from these communications, you must cancel your ASG account by emailing us at: [email protected].

10.3The Client warrants that the personal information provided for the Client and all Attendees (including minors under their care) are up to date, true, current and correct and undertakes to inform ASG immediately of any changes.

10.4By engaging with ASG’s travel services, making use of its website or communication channels, the Client and, on behalf of all Attendees (including minor children under your care), hereby consents to the collection, use, and processing of their personal information by ASG for the following purposes:

10.4.1Rendering travel services and facilitating and managing the Booking;

10.4.2Communicating with the Client and Attendees;

10.4.3Processing payments and refunds;

10.4.4Compliance with legal and regulatory obligations (including FICA);

10.4.5Liaising with third-party service providers, amongst others, our Suppliers, insurers, banks, and payment processors, and competition sponsors or participants (collectively the “Authorised Third Parties”);

10.4.6Marketing related products and services (subject to your right to opt out). “Personal information” includes, but is not limited to, the information you provide to us, including Attendees' names, contact details, ID/passport numbers, medical information and dietary requirements where required, travel documents, emergency contact numbers and payment details. We do not store credit card numbers.

10.5In addition to personal information that you choose to give us, we may also collect information about your computer, which may include your IP address, operating system, web browser software, screen resolution and referring website.

10.6ASG undertakes to process personal information lawfully, in accordance with POPIA, and only for the purposes set out in this clause. ASG will not share personal information with third parties except where:

10.6.1Necessary for rendering the travel services;

10.6.2Authorised by law;

10.6.3Authorised by the Client.

10.7The Client accepts responsibility for ensuring that all Attendees (including minor children) are made aware of and consent to the collection and processing of their personal information. If any Attendee objects to the processing of specific information, the Client must notify ASG in writing at: [email protected].

10.8The Client consents to the cross-border transfer of personal information where necessary to fulfil the Booking. ASG will take reasonable steps to ensure that any recipient in another country provides a level of protection that is substantially similar to that required by the Protection of Personal Information Act 4 of 2013 (“POPIA”), and that their personal information may be retained for as long as it is necessary under applicable legislation.

10.9While ASG takes reasonable steps to protect personal information using industry standards (including Secure Sockets Layer (SSL) encryption), the Client acknowledges that ASG cannot control the use or further processing of personal information by Authorised Third Page 1 of 2 Parties. The Client hereby indemnifies ASG and its personnel against any loss, damages, penalties, or legal costs resulting from a breach by such third parties of their obligations under POPIA or other applicable laws.

10.10ASG may use “cookies” on its website to enhance user experience, and for marketing or analytics. Cookies are standard, harmless text files that collect usage preferences. Clients can adjust their browser settings to decline cookies if preferred.

10.11The Client agrees that telephone calls may be recorded for quality assurance and service improvement. Any content (e.g., emails, messages, reviews, or website submissions) voluntarily submitted by the Client may be used by ASG (or third parties with ASG’s consent) for commercial or promotional purposes. The Client grants ASG a non-exclusive, royalty-free, perpetual licence to use such content and waives any rights thereto. Page 2 of 2